A huge hunk of Google’s job is simply spent trying to figure out what your content is “about.” This is easy for humans, but hard for computers. To accomplish this, they employ a lot of advanced techniques like Natural Language Processing (NLP), phrased-based indexing, and machine learning. Google’s job is to give people web results that satisfy their questions, so if you don’t satisfy intent, you’ll likely not rank very well for very long. Starting with your keyword theme, ask first how you can create value. At this point, we likely have dozens or perhaps hundreds or thousands of potential keywords to work with. No matter how smart you are, your competitors have already figured out—either by accident or design—which keywords are the most lucrative.
#3 – Duplicate Meta Content
Title tags are one of the most important on-page SEO factors of your website. Besides the content itself, this is how you tell Google what your article is about. Blog comments are also considered an update to existing content, so it is very important to make your users share their opinion. Duplicate content can be your worst nightmare because it’s often hard to identify. Google’s bots are analyzing your website and look for duplicate content.
- Instead of focusing on the optimization of just one keyword, develop topical clusters that illustrate your site’s authority on a subject.
- Despite the persistent notion that every high-ranking article must be 2,000+ words long, content length is not a ranking factor.
- Ensure that your business name, address, and phone number (NAP) are consistent across all online platforms, including your website, social media profiles, directories, and local listings.
- Matching user intent is about aligning your content with the specific needs and desires of your audience at the moment they perform a search.
Many of these searches include a city name, or the phrase “near me.” These users are looking for businesses near their geographical location. When users conduct searches using “near me” or “in (location)”, this triggers the Google Business Profile listings. Local SEO is a little different because it also requires using Google Business Profile. Google Business Profile is a feature of Google search that lists local businesses on a map, based on a user’s search.
Google RankBrain
The best way to do that is to use a detailed SEO checklist that covers all aspects of SEO. Luckily for you, we have already created an ultimate SEO checklist that you can simply download and start using. However, if you want the complete list of 200 Google ranking factors, you can skip to the next section.
For example, poorly-made affiliate sites have fewer chances to rank high in Google, compared to robust websites that are publishing detailed tutorials and guides. Useful articles that provide value will be rewarded with higher rankings, while those that bring nothing new to the table will have to work a bit more. Lately, Google has improved their algorithm significantly, especially after the Google Hummingbird update, and now understands your content structure. We’ll show you exactly how we can help you better optimize your website to rank.
Google Page Experience (UX) is a set of metrics and factors that evaluate how users perceive their interaction with BHS Links a web page. Also, create a site structure where users can quickly access pages within three clicks. Search intent (or user intent) is the reason a user conducts a specific online search. However, avoid keyword stuffing and don’t force the keywords in the content.
Use Your Location-Focused Keyword Above The Fold
You can also use the Position Tracking tool to monitor your SEO rankings in multiple locations, compare your rankings against competitors’, track your rankings in paid results, and much more. Alternatively, use Semrush’s Position Tracking tool to monitor the exact keywords you care about most. You can monitor your average rankings for up to 1,000 top queries (selected by Google) via Google Search Console. Finding and fixing technical errors on your website could be key to improving your SEO rankings. To see which keywords have potential to drive the most monthly traffic to your website. We recommend that you filter for keywords in the 0-29 PKD % (very easy to easy) range.
